Building a brand is much more than the creative side. You shouldn’t just create a logo and a catchy slogan – you need to be able to understand whom you’re projecting your brand to, and this, in turn, will help you in giving it and your service’s identity a more precise direction. Your brand holds your reputation, and your reputation is what people will say about you to others through word of mouth. The biggest brands in the world have a unique identity though they are also evolving their brands to coincide with the progression of society.
How to build your brand with a solid foundation
The point of brand building is that your brand is not at its best yet. You would benefit if you got it out there and to the people that you want to reach. Ways you can do this include; social media marketing, email marketing, b2b marketing, and print advertising.
There are some crucial aspects to take into account when building a brand. Firstly, you need to define your target market. It would be best if you considered who your service or product is for before you start building your brand. Do your research on demographics, social standards, and nuances and get inside the head of your preferred target market.
Secondly, once you know your target market inside and out, you should then test your target market. Run small campaigns and gauge whether or not these campaigns resonate and grasp the attention of your target market – evaluate your campaign and its success and its downfalls. Once you’ve done this, you’re ready for the next step. Now you need to consider your marketing strategies, such as how you intend to reach your target market efficiently with the best ROI. Again, you will benefit from testing what works best for your brand and your target market. You could do email campaigns, social media campaigns that promote your new website, or even network with likeminded businesses (for this, you should have a firm idea of the direction of your brand; a brand logo and agenda). Lastly, evaluate your marketing strategies. What worked, and what didn’t. You may be frustrated with the outcome of this whole process and want to give up, but this part is crucial for tailoring your brand into what it needs to be. If something didn’t work, find out why and see if it can be improved or scrap it altogether. If something worked – why did it work? And if it isn’t broken, don’t fix it.
Standing out in the Competitive Market
It would be best if you remembered that it’s not that easy to build traction with your brand straight away. Many tedious and painstaking hours go into the finished product, and even so, you might need to revise the finished product.
When creating a brand, do your research. Research the other services out there that offer similar products and services – do you want to play it safe and be a sheep or do you want to be daring and go with a whole new direction – that’s up to you. But don’t forget, if you don’t succeed the first time, then reflect on why not and keep pushing forward.
It’s called a competitive market for a reason. An important skill to have is to network with professionals that work in the same domain; you will learn valuable lessons on what to do and what not to do. As the saying goes, keep your friends close and your enemies closer.
You will discover that everyone is out there for a slice of the same cake, and for you to get that slice, you need to stand out from the crowd, reach out and take it.
Your brand is the first thing that will build a relationship with your clients and customers, they might not remember you exactly, but your brand, on the other hand, is what they will tie you too. So, on that note, when working under your brand, always reflect the positive and growing reputation that it holds.
When building a brand, consistency is a must. You need to show your target audience who you are and make sure they will remember who you are. This will include how you present your branding and where it is promoted and then think about how this branding communicates your business’s ethics and practices.